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Marketing & Communication - Business Management Toolbox

Entrepreneurship & Business Management

In collaboration with:

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Description

Objectives

Upon completion of this path, participants will be capable of:

  • Setting up a commercial strategy
  • Learning methods: Virtual class / Autonomous learning
Programme
  • Strategic marketing and operational marketing
  • Commercial and non-commercial marketing
  • Goods vs services
  • The notion of ‘need’
  • The notion of ‘client’
  • The product
    • Segmentation
    • Targeting and positioning
    • Product lifecycle
    • New products
  • Branding
    • The roles of branding
    • Brand name
    • Brand capital
  • Distribution
    • Offline, online and multichannel distribution
    • Distributor brands
  • Price
    • Choosing a price
    • The price of new products
    • Price positioning and prestige pricing
    • Price according to perceived value
    • Price according to economic advantage
    • Market price and flexible prices
  • Communication
    • The objectives of communication
    • Media advertising
    • Digital marketing
Target audience
  • Executive of small or medium-sized business
  • New manager who has acquired sufficient experience to be responsible for a team; person with more than ten years’ experience but no initial training in management; needs to cope with new responsibilities, and needs to learn everything about this new role
  • SME manager in direct contact with the business’s executives
  • Young manager in a defined career plan within the business who needs to upgrade and prove his/her knowledge in order to be considered for promotion
  • Employee aiming at a managerial position
  • Employee with ambitions of promotion who decides on his/her own initiative to train in order to improve his/her skills and prove they have been acquired.
  • Self-employed person whose business has developed considerably over the years, and now has to manage people and unite them in respect of his/her vision
  • New business manager
  • Person who has recently been given responsibility for managing a project, activity, budget, etc. within a large organisation

Conditions

Course Material

The training material will be handed out at the beginning of the course.

Certificate

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.  

Location
Chambre de Commerce Luxembourg
7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg
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Sessions and schedules

Download the schedule (PDF)

  • Mon 05.05.2025

    09:30 to 12:30

    3H

    Marketing & Communication (Business Management Toolbox)

    Chambre de Commerce Luxembourg

  • Thu 08.05.2025

    14:00 to 16:00

    2H

    Marketing & Communication (Business Management Toolbox) - Debrief

    Classe virtuelle